Thank you for using Carrot!

Our mission is to bring everyone the inspiration to buy products they love. To do that, we show you personalised content and products we think you’ll be interested in based on information we collect from you and third parties. We only use that information where we have a proper legal basis for doing so.

We wrote this policy to help you understand what information we collect, how we use it and what choices you have about it. Because we’re an internet marketing company, some of the concepts below are a little technical, but we’ve tried our best to explain things in a simple and clear way. We welcome your questions and comments on this policy.

We collect information in a few different ways

1. When you give it to us or give us permission to obtain it

When you sign up for or browse through Carrot online store you voluntarily share certain information including your name, email address, phone number, photos, comments, and any other information you give us. You can also choose to share your precise location using your device settings or through photos. We will still use your IP address, which is used to approximate your location, even if you don't choose to share your precise location. You will also have the option to share other information about yourself such as your gender, age and preferred language.
    
If you connect your Facebook, Google or other third-party accounts to Carrot, we use information from those accounts (such as your friends or contacts) to improve your Carrot buying experience. This is dependent on the privacy policies or settings for those accounts.

2. We also get technical information when you use Carrot

When you use some website, mobile application or other internet service, certain internet and electronic network activity information gets created and logged automatically. This is also true when you use Carrot. Here are some of the types of information we collect:

  • Log data. When you use Carrot, our servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes your Internet Protocol address (which we use to infer your approximate location), the address of and activity on websites you visit that incorporate Carrot features (like the “Save” button—more details below), searches, browser type and settings, the date and time of your request, how you used Carrot, cookie data and device data. 
  • Cookie data. We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your Carrot account or your browser) or similar technologies to get log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For example, we use cookies to store your language preferences or other settings so you don‘t have to set them up every time you visit Carrot. Some of the cookies we use are associated with your Carrot account (including information about you, such as the email address you gave us) and other cookies are not. 
  • Device information. In addition to log data, we collect information about the device you’re using Carrot on, including the type of device, operating system, settings, unique device identifiers and crash data that helps us understand when something breaks.
  • Clickstream data and inferences. When you’re on Carrot, we use your activity—such as which you click on, items you create, and any text that you add in a comment or description—along with information you provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. For example, if you created a cart about phones, we may infer you are a gadget enthusiast. We may also infer information about your education or professional experience based on your activity when you link your account to accounts you have with third parties like Facebook or Google. 

3. Our partners and advertisers share information with us

We also get information about you and your activity outside Carrot from our affiliates, advertisers, partners and other third parties we work with. For example:

  • Some websites or apps use Carrot features such as our “Save” button, or you may install our “Save” button for your browser. If so, we collect log data from those sites or apps.
  • Online advertisers or third parties share information with us to measure, report on or improve the performance of ads on Carrot, or to figure out what kinds of ads to show you on or off of Carrot. This includes information about your visits to an advertiser's site or purchases you made from them, or information about your interests from a third-party service, which we might use to help show you ads. 

What we do with the info we collect

We’re committed to showing you items that’s relevant, interesting and personal to you. To do that, we use your information to provide and improve your experience, including:

  • Identify you when you use Carrot.
  • Recommend products, or categories you might like based on your activity on Carrot. For example, if we see you’re into gaming, we may suggest games-related products, or gadgets that we think you might like, or show you gaming-related ads.
  • Respond to your questions or comments.

We have a legitimate interest for using your info in these ways. It's fundamental to what we do at Carrot and necessary in order to make Carrot and its features relevant and personalised to you.

We also have a legitimate interest in making Carrot safe and improving our product features so you keep finding the right product you want. We all benefit when we use your information to:

  • Suggest other people who have similar interests. For example, if you follow high-end devices, we may suggest right brands that you might like.
  • Help your friends and contacts find you on Carrot Social Pages, if you agree to this in your settings. For example, if you sign up using a Facebook account, we can help your Facebook friends find you on Carrot when they first sign up for Carrot. Or people can search for your account on Carrot using your email.
  • Work with law enforcement and keep Carrot safe. We may get requests for account information from law enforcement authorities like the police or courts. 
  • Review your messages on Carrot and its Social Media handles to detect activity that poses a risk to the safety of you, our community and/or members of the public.
  • Conduct analytics and research on who is using Carrot and what they are doing. For example, by logging how often people use two different versions of a feature on Carrot, we can understand which version is better.
  • Improve Carrot and offer new features.
  • Advertise Carrot products and services to you on other sites. You can choose for us not to share your information with other sites to personalise those ads.
  • Send you updates (such as when certain activity, like saves or comments, happens on Carrot) and news by email or push notification, depending on your settings. For example, we send weekly updates that include Newsletters/Promotions you may like. You can decide to stop getting these notifications by updating your account settings. 

We have a legitimate interest in delivering ads that are relevant, interesting and personal to you in order to generate revenue. To further these interests we use the information we collect to:

  • Decide which ads to show you. For example, if you show an interest in IT products on Carrot, we may show you products for other related products. We customize the ad content we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties. Where we use cookies to identify your offsite interests, we’ll get your consent where we need to. Where ad partners or other third parties share information with us about you, we rely on the consent they already obtained.
  • Tell our ad partners how their product ads are doing, and how to make them better. Some of this information is aggregated. For example, we would report to an advertiser that a certain percentage of people who viewed a Promoted Lucky Draw went on to visit that advertiser's site. In other instances, this information isn’t aggregated. For example, we would let an advertiser know that a particular Promoted ad has been saved by certain people. 

In addition to the specific circumstances above, we’ll only use your information with your consent in order to:

  • Allow searching with photos. For example, if you take a photo of a pair of glasses or a perfume you like, you can ask us to show you similar items. You can opt in to this in your device operating system settings.
  • Send you marketing materials by email, text, push notification or phone call depending on your account or operating system settings. Each time we send you marketing materials, we give you the option to unsubscribe.
  • Identify your precise location and customize the content we show you. For example, if we know that you’re near a mobile brand shop we may show you that outlet listed products that may be of interest to you. You can opt in to this in your device operating system settings.
  • Tell our ad partners how their ads are doing using the Carrot Tag. The Carrot Tag (a piece of code an advertiser puts on their site) delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on Carrot. 

We’ll also rely on your consent where we use cookies to:

  • Identify you across different browser sessions. This means if you log into Carrot from your phone (or any device), we'll remember that you're you and then you won't need to enter your login details each time you visit Carrot.
  • Show you ads you might be interested in. We use cookies to identify your interests based on your offsite activity. We do this for people currently using Carrot and for new folks, and it helps us customize how you get started on Carrot.

Choices you have about your info

Our goal is to give you simple and meaningful choices regarding your information. If you have a Carrot account, many of these controls are built directly into Carrot or your settings. For example, you can:

  • Edit information in your profile at any time, decide whether your profile is available to search engines, or choose whether others can find your Carrot account using your email address.
  • Link or unlink your Carrot account from other services (like Facebook, Google or Twitter). For some services (like Facebook), you can also decide whether or not to publish your Carrot activity to that service.
  • Choose whether Carrot ads delivered to you on other platforms, sites or apps are customized using information about your account activities. You can control this by visiting your settings and updating your “Personalization” preferences.
  • Choose whether Carrot shares information about your activity on Carrot for ads performance reporting. You can control this by visiting your settings and updating your “Personalization” preferences.
  • Close your account at anytime. When you close your account, we’ll deactivate it, remove your Carts and items from Carrot and delete your account data. Please note that there may be legal reasons for us to keep your data, such as if we receive a law enforcement request asking us to preserve data. We may also retain certain information in our backup systems for a limited period of time, or as required by law.

We also support settings such as Limit Ad Tracking in iOS, Ads Personalization in Android devices as well as Do Not Track in browsers. 

You also have choices available to you through the device or software you use to access Carrot. For example:

  • The browser you use lets you control cookies or other types of local data storage.
  • Your mobile device lets you choose how and whether your precise location, photos, contacts and other data is shared with us.

Your options

You have options in relation to the information that we have about you. To exercise these options, please visit your account settings and, if you still need help, contact us as support@carrot.pk 

  • Request access to the information we collect and hold about you. We'll usually share this with you within 30 days of you asking us for it through support@carrot.pk 
  • Have your information corrected or deleted. You can update your information in your profile or delete your data by closing your account. 
  • Object to us processing your information. You can ask us to stop using your information, including when we use your information to send you marketing emails or push notifications. If you opt out of receiving marketing messages from us, we may still send you updates about your account, such as when someone comments on one of your purchases.
  • Have the information you provided to us sent to another organization, where we hold this information with your consent or for the performance of a contract with you, and, where it's technically feasible for us to do so.
  • Request more details about the information we collect and how and why we use and share it.

We will not discriminate against you if you choose to exercise your options related to your personal information. We work to be clear with you about your options and the consequences of exercising certain options. If you have questions, please contact us at support@carrot.pk.