The trust and respect of the community depend on the Carrot.pk editorial independence and integrity. Independence and responsibility are inseparable. The Director and Owner of Carrot is the Editor-in-Chief who has ultimate editorial power and responsibility.
Editorial decision-making at the Carrot.pk is based on upward referral. Those who create, acquire, commission or oversee Carrot.pk content are responsible for ensuring that it complies with the Editorial Policies, but they are also required to upwardly refer any editorial matter where they are in doubt. Editorial content that is controversial or likely to have an extraordinary impact should also be upwardly referred, even if there is no doubt, to allow closer consideration of any editorial policy issues.
Upward referral is made to line managers and to appropriately senior people within Divisions who are designated with responsibility. In addition, editorial advisers are available and should be consulted for advice and guidance.
Where an editorial issue is being upwardly referred to the Directors, it must first be referred to the Editorial Director for input and advice.
1.1 Maintain the independence and integrity of the Carrot.pk.
1.2 Exercise Carrot.pk editorial control over the content the Carrot.pk broadcasts or publishes.
1.3 Ensure that editorial decisions are not improperly influenced by political, sectional, commercial or personal interests.
1.4 External activities of individuals undertaking work for the Carrot.pk must not undermine the independence and integrity of the Carrot.pk editorial content.
1.5 Exercise editorial independence as authorised and accept responsibility for it. When in doubt about an editorial matter, refer it up to the next most senior person for advice or decision.
1.6 When any editorial matter, including an editorial matter not being referred up for advice or decision, is likely to cause controversy or have an extraordinary impact, give proper notice of it to the most appropriate senior manager.
1.7 Any editorial matter which is considered by a Divisional Head to be sufficiently significant to be referred to the Director for information or decision must first be referred to the Editorial Director. If a Director is in doubt as to whether an editorial matter is sufficiently significant, advice should be sought from the Editorial
The Carrot.pk has a statutory duty to ensure that the gathering and presentation of news and information is accurate according to the recognised standards of objective journalism. Credibility depends heavily on factual accuracy. The Carrot.pk requires that reasonable efforts must be made to ensure accuracy in all fact-based content. The Carrot.pk accuracy standard applies to assertions of fact, not to expressions of opinion. The accuracy standard requires that opinions be conveyed accurately, in the sense that quotes should be accurate and any editing should not distort the meaning of the opinion expressed.